Sonja, who the 😉 is Sonja ?

Sonja Van Dorslaer has over 25 years of experience in customer-centric departments. She has gained valuable insights from a customer service perspective, restructuring international postal sector departments in Europe, North America, and Southeast Asia. Her focus has been on optimizing customer service, work processes, job profiles, training requirements, and management tools. Through this experience, she has built extensive expertise in collaborating and coaching local and intercultural teams. She has also applied these methods in establishing a logistics branch, where market share was gained by consistently putting the customer at the center as key differentiator.

She has further specialized in omnichannel retail and has assisted various retailers in harmonizing multiple customer touchpoints and providing customers with a consistent experience. Additionally, she has applied the omnichannel model in the financial sector, healthcare, and numerous other industries.

With a CX Diploma from the CX Academy, her passion for customers, and her proven expertise, Sonja is the ideal partner to guide companies in achieving their goals through a strong focus on customer-centricity.